Agritourism and Ecotourism Development – São Jorge dos Órgãos

The Opportunity

In a context of growing international appreciation of nature tourism and sustainable tourism, the Luís Grandvaux Barbosa National Botanical Garden had great potential as a strategic asset for the environmental, scientific and tourism promotion of Cabo Verde.

The project arose from the opportunity to strengthen the appeal and relevance of the National Botanical Garden by enhancing its natural and scientific resources, improving the visitor experience and consolidating its identity as a national reference for biodiversity conservation, environmental education and ecotourism.

Our Approach

The approach focused on the integrated development of the Luís Grandvaux Barbosa National Botanical Garden, combining environmental, scientific, tourism and communication components. The work included characterising the existing natural and scientific capital, structuring scientific and tourist routes and improving the visitor experience.

At the same time, a new brand identity for the National Botanical Garden was developed, together with its communication and outreach strategy.

Impact

The project helped to strengthen the position of the Luís Grandvaux Barbosa National Botanical Garden as a national reference for biodiversity conservation, environmental education and the promotion of sustainable tourism, boosting the agritourism and ecotourism offer in São Jorge dos Órgãos.

Results

As part of the project, work was carried out to improve the infrastructure and enhance the space, including the purchase of street furniture for the leisure and social areas, as well as the optimisation of the irrigation system.

Communication and interpretation solutions were installed on site, and a new brand identity was developed for the Luís Grandvaux Barbosa National Botanical Garden, including the creation of the logo, the definition of the institutional graphic style and the preparation of the Communication and Outreach Plan.